Rem Darbinyan is the Founder/CEO of SmartClick. SmartClick builds deep tech innovations based on artificial intelligence & machine learning.

The gaming industry has experienced amazing advances in the past few years. Such rapid transformation has been inspired by tech innovations, constantly evolving trends and increasing demand from gamers for more sophisticated and interactive experiences.

With a market value of over $300 billion, the global gaming industry continues to make great strides and connect millions of gamers worldwide. While it may be incredible how much global revenue the market generates, the massive amount of data produced by games is even more impressive.

Such vast data out-pours, advances in big data analytics and the growing role of artificial intelligence in this sector have contributed a lot to the gaming industry. Many companies are already embracing big data and AI technologies to better understand user behavior and provide gamers with more distinctive and enhanced gaming experiences.

AI has impacted many gaming aspects by making those more compelling, responsive and adaptive. Looking ahead, let’s go over the areas where AI can offer many more benefits and innovative solutions that could drive the gaming industry to new heights.

Making Smarter And More Adaptive NPCs

In most video games, non-player characters (NPCs) are pre-programmed, meaning that all their actions are determined by automated rules and cannot be controlled by a game player. AI in gaming can help generate smarter behavior in NPCs by allowing them to become more adaptive and respond to game conditions in more creative and distinctive ways as the game continues.

It is possible to use neural networks that adapt to each player individually and optimize an experience catered to them to maximize their engagement, fun and challenge in the game. Many gaming companies, such as SEED (EA), are already working to develop AI-enabled NPCs, which are trained by simulating top players.

Creating More Realistic Gaming Experiences

AI has a great potential to increase the performance of simulations in online games, enhance the visuals and make the games look and feel more natural and realistic. AI is good at predicting the future in a complex system and can be used to recreate new virtual gaming worlds and environments with real-time lighting and illuminating scenes.

With the integration of virtual and augmented reality technologies, AI opens up even more exciting ways to make video games more immersive and interactive. For example, AI upscaling is a handy feature to improve the graphics of online games and turn images into real-life-like depictions. Tech giant Nvidia’s AI-powered upscaling can be used to improve the image quality of games and make most games look sharper by running them at a higher resolution than your monitor can handle.

Cheating And Detecting Cheats In Multiplayer Games

Cheating is becoming a big challenge in online multiplayer gaming that can negatively impact gamers and cause serious consequences for game publishers. Many gamers worldwide feel that they are not secure against players with unfair advantages. So, there seems to be a race for detecting cheaters in video games and the need for integrating more improved cheating mechanisms.

Many video game companies use AI to analyze the patterns of player movements and keys to detect if a user is cheating or not, while cheaters use AI to cheat in a realistic way similar to humans to avoid getting detected.

Generating Game Content

Each video game has thousands of different 3-D objects, characters, abilities, clothing, music, art and more. Producing these assets is time-consuming and requires a lot of financial resources. AI can be utilized to generate these assets at a large scale with different artistic styles faster and cheaper.

AI systems can also create interactive narratives based on previously learned storylines and using text generation systems. One of the most famous applications of this kind is a text-based fantasy simulation AI Dungeon 2. The story game offers completely AI-driven adventures and infinite possibilities where players can enter any action and progress through the game by typing their inputs and directing AI to create unlimited content for their character to interact with.

Playing Test Games

Video game developers need to test their games and levels inside of the game to find bugs, problems, shortcuts and, overall, all the possible actions a player can do. Luckily, AI has been used to automate the playtesting of games.

With the ability to handle thousands of complex test cases much faster than humans would do, AI identifies the dynamically rendered items in video games and spots all the little things that could be removed from the game structure. AI-powered tools help testers to perform their duties more efficiently, making game testing much faster and smoother.

The Future Of AI In Gaming

Online gaming is one industry that benefitted greatly from AI technologies. Looking at the future of AI and gaming, AI will keep on empowering the creation of online games, offering more interactivity, infinite combinations of stories and landscapes, high-level graphics and visuals, more realistic NPCs and customized experiences.

As the role of AI in the gaming industry is expected to grow even further, it can enable many more innovations in the future, such as more realistic and progressive NPCs that evolve, learn and adapt throughout the game, more advanced and challenging games that would extend the play-life of games and even new possibilities to optimize the video game mechanics.

Another exciting way in which AI could impact the gaming industry is its impressive analytics capabilities that could be further developed to study player behaviors and predict the winning team based on statistical and ML techniques.

Final Insights

All of these current and potential future applications of AI in gaming seem fascinating, but it’s hard to say how far AI can go and impact the future of the gaming industry. However, looking at how far artificial intelligence has come in gaming, it is evident that AI will continue to evolve and generate more diverse gaming experiences and environments for players.


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